For most drivers, finding a new scratch on the finish of their vehicle is an annoyingly common occurrence. What many automobile owners don’t recognize is that scratches and paint damage are not necessarily the result of direct contact with a hard or sharp surface; in actual fact, the more common imperfections on your finish are a result of daily wear and tear. Between etching from corrosive chemicals like acid rain or bird droppings, abrasive wear from fine particulates like dust, and even exposure to harsh weather, the clear coat and paint on your vehicle are both exposed to naturally damaging elements on a daily basis.

Paint restoration is a time-consuming and expensive process that requires the trained hand of a professional, and there’s no guarantee after the work is done that the finish won’t just be damaged again. The only way to truly guarantee that your vehicle will be protected from daily wear and tear is to make the leap from repair to prevention, and that means investing in an automotive ceramic coating.

What is a Ceramic Coating?

If you’ve never heard of an automotive ceramic coating, then you’re not alone; once a technology used mainly by high-end car enthusiasts, the ceramic coating market has only recently expanded to accommodate a larger percentage of drivers that are interested in protecting their main mode of transportation from value-lessening factors like paint scratches and etching. Technically speaking, a ceramic coating is a durable, transparent, binding nano-coating that is engineered to bond with the clear coat on your vehicle; because the coating sits directly on top of your finish, it provides a layer of protection from contaminants while also giving your finish a mirror-like shine.

How is a Ceramic Coating Applied?

The single most important part of any ceramic coating application is the preparation involved; at Better Auto Detailing, our details perform a painstakingly comprehensive cleaning and decontamination of your vehicle before your coating is applied.

• An improperly prepared vehicle is likely to continue to experience corrosion even after the application of a ceramic coating, because contaminants will be trapped under the coating itself.
• Your ceramic coating is applied to the vehicle with a specially designed sponge or applicator; in some cases, a ceramic coating can also be applied with a spraying device.
• Ceramic coating application is not a job for an amateur to take on! Not only will an improperly applied coating lack the strength and anti-corrosive properties of a professionally applied coat, it will also be very difficult to remove.

Why Should I Invest in a Ceramic Coating?

To put it simply, a ceramic coating is the only way to protect your finish from wear and tear for an extended period of time; Better Auto Detailing offers an 5-year guaranteed coating and a 10-year guaranteed coating. High-end wax, by comparison, is measured in weeks rather than months and doesn’t offer the same protection as a coating. In addition to long-term protection, your ceramic coating will also add a noticeable shine to your paint, and will lock in the “just detailed” look that car owners love. If you’re in the market for full-body protection, we offer ceramic coatings for wheels and windshields; we can also apply coatings to motorcycles and RVs. If you’re in the Metro Atlanta area and you’re interested in protecting your automotive investment, then contact Better Auto Detailing today; call us at (404) 432-1461, email us at [email protected], or fill out our Request a Quote Form for a free estimate!